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As the Super Bowl rolls into Las Vegas, X cuts a deal to advertise gambling odds.

Besides its arrangement for weekly 5-minute WWE matches, X is partnering with BetMGM to slap gambling odds at the top of event pages for sporting events, starting with the Super Bowl.

The platform formerly known as Twitter is far from the only one suddenly flooded with odds and gambling promos (see ESPN Bet). A recent 60 Minutes report dug into how the services use data to target when someone’s most likely to place a bet.


A screenshot of the X event page for the Super Bowl that prominently displays gambling infor linked to BetMGM.
The Super Bowl event page inside the X app with betting odds above tweets.
Image: Screenshot by Richard Lawler
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